Job Description

The Producer/Editor on Social Media team is a creative and adaptable individual responsible for producing and editing engaging content, with a focus on our US channels and activations. They will leverage their expertise to craft visually compelling and impactful videos, photos, copy, and stories that resonate with our target audience while aligning with the brand's voice and objectives.  The producer/editor will create daily content for social media platforms, including but not limited to Red Bull USA and Red Bull Air Force’s Instagram, TikTok, Strava, and YouTube (Shorts) accounts. This role involves collaborating with social media managers, designers, and other stakeholders to ensure content is optimized for each platform and contributes to audience engagement and growth. 

They will pitch and plan creative concepts that can reach US consumers at scale, building brand love in the process. They will blend their production and editing skills to bring those concepts to life. They will collaborate with the programming & channels teams and external partners on distribution. They will help lay the foundation of how we continue to expand our brand’s social footprint and audience of US entry-point consumers.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Plan and execute video shoots, capturing footage that aligns with the creative vision and brand guidelines while working within the framework, allocated budget, and timespan.

  Edit and assemble raw footage into compelling short-form content that matches the tone of the channel, incorporating music, sound effects, and graphics appropriately.

  Producing both original and repurposed footage from Red Bull’s library of archival content.

  Optimize videos for each platform, ensuring they meet technical specifications and best practices.

  Apply color correction, audio mixing, and other post-production techniques to enhance video quality.

  Add captions, subtitles, and other visual elements to improve accessibility and engagement.

  Export and deliver final videos in various formats suitable for different social media platforms.

  Utilize platform-specific tools and editing techniques to maximize content reach and engagement.

  Collaborate effectively with the social media team, sharing ideas and providing creative input.

  Work with external partners, such as creators, athletes, or media partners to produce collaborative content.

  Create templates and guidelines to ensure consistency and efficiency.

• Be a center of expertise and best practices for production colleagues in the executional project teams and production personnel in the regions.

  Coordinate with the Production Management Team on budget tracking, invoice payment and vendor management.

• Communicate clearly and effectively with team members and stakeholders, providing updates on project progress.

  Collaborate with the Global channel teams to ensure alignment in brand messaging and content strategy.

  Work with Sr. Manager, Social Media and Director, Social Media to develop your expertise and understanding of Red Bull’s social content strategy.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 2+ years of experience in video production and editing, with a focus on short-form content for social media.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics tools (e.g., After Effects).
• Strong understanding of social media platforms and audience behavior.
• Portfolio showcasing creative and engaging short-form video content.
• Excellent creative and technical skills in video production and editing.
• Strong understanding of visual storytelling and pacing for short-form content.
• Ability to adapt to a fast-paced and ever-changing social media landscape.
• Attention to detail and commitment to delivering high-quality work.
• Passion for social media and a drive to create content that resonates with audiences.
• Must be fluent in English, additional language skills an advantage.

• Travel 0-10%
• Permanent
• Benefits eligible

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