Job Description

Benefits:

• Bonus based on performance
• Flexible schedule
• Opportunity for advancement

Job Overview

This is a part-time role designed for someone who thinks like a future CMO—not a traditional marketing executor. We are seeking a high-level Brand & Marketing Strategist to help define and guide marketing direction across a portfolio of growing businesses in construction, real estate, and emerging technology.

This is a strategy-first role , focused on customer insight, positioning, and communication—not day-to-day execution.

You will work directly with leadership to bring clarity to:

• Who we target

• How we position

• How we communicate across every stage of the customer journey

This role is designed to evolve into a full-time leadership position (Head of Marketing / CMO) as the business continues to scale.

Key Responsibilities

Customer & Market Strategy

• Identify and define primary and secondary customer segments

• Analyze market dynamics, competitors, and positioning opportunities

• Develop clear customer profiles, including motivations, decision drivers, and pain points

Brand Positioning & Messaging

• Define and refine brand positioning across multiple business lines

• Develop clear, differentiated value propositions

• Create messaging frameworks tailored to different audiences and channels

• Ensure consistency across all marketing and sales communication

Customer Journey & Communication Strategy

• Map the full customer journey (awareness consideration decision post-sale)

• Identify key touchpoints and opportunities to improve engagement and conversion

• Define communication strategies for each stage, including:

• Advertising messaging
• Website and landing pages
• Email and SMS follow-up Sales alignment
  

Marketing & Funnel Alignment

• Audit existing marketing channels, campaigns, and funnels

• Identify gaps between brand, messaging, and sales execution

• Provide strategic recommendations to improve lead quality and conversion

Strategic Collaboration

• Work closely with leadership to align marketing with business objectives

• Provide guidance to internal team members or external vendors responsible for execution

• Support strategic planning for future marketing initiatives and growth

Qualifications

Required

• 5+ years of experience in marketing, brand strategy, or related field

• Proven experience in developing positioning, messaging, and go-to-market strategy

• Strong understanding of customer behavior, lead generation, and conversion

• Excellent written and verbal communication skills

• Ability to think strategically while staying grounded in practical application

• Comfortable working independently and advising leadership

Preferred

• Experience in construction, real estate, home services, or related industries

• Experience working with growing or multi-entity businesses

• Familiarity with digital marketing channels (Meta, Google, websites, funnels)

• Experience collaborating with sales teams to align messaging and conversion

Compensation

• $35 – $50 per hour, depending on experience

• Flexible part-time schedule (15–25 hours/week)

• Opportunity to transition into a full-time leadership role (CMO track)

Why This Role Is Different

• Strategy-first role with real influence on business direction

• Direct collaboration with leadership (no layers, no bureaucracy)

• Opportunity to shape marketing across multiple growth-stage initiatives

• Clear path to evolve into a Head of Marketing / CMO position

How to Apply

Please submit:

• Resume

• Brief cover letter outlining your approach to brand and marketing strategy

• Examples of relevant work (positioning, messaging frameworks, strategy documents, etc.)

office@sordanconstruction.com
Subject: Brand & Marketing Strategist Application

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